Solving the Problem

The opportunity I chose to pursue is providing a service of fitness-coaching.  The "problem" I'm trying to solve is that (some) people are unsuccessful in accomplishing their fitness goals because they lack the knowledge and/or accountability required to be successful.

First, I want to grow my social media platforms (Instagram and YouTube).  This will allow me to establish an audience/population of people interested in fitness, to whom I will market my services.

I plan to create a website to sell my services.  I will focus mostly on one-on-one coaching.

• One-on-one coaching will entail working personally (myself) with the client.  Together we will discuss their goals, and decide on a healthy approach to achieve them in an appropriate amount of time.  I will provide the client with a nutrition and training plan.  The client will be required to send me their beginning stats (height, weight, measurements and before photos), and check-in with me on a weekly basis so I can personally track their progress and make adjustments as needed.  They will correspond with me weekly and as needed for questions/support.  This is the most in depth service offered, and requires building a relationship between client and coach.

 The price will vary based on the length of time required to reach the goal, as well as the client's knowledge and ability.   But, one-on-one coaching will be the most expensive service offered, because it requires the most amount time, planning, and investment on my end.


As I realized when interviewing people to "test my hypothesis," one-on-one coaching is not ideal or affordable for everyone and their goals.  So in addition, I will offer personalized coaching to varying degrees.  For example, personalized training OR nutrition plans sold independently, for a one-time purchase, with no weekly check-ins from me.  I will also sell training programs that are not personalized for an even cheaper amount.  For example, an '8 week Booty Builder" program etc.  These non-personalized plans will sell for about $30-$50. 

So basically I'll have a 3 tier system.

1. Not personalized training programs (cheapest option)
2. Personalized training or nutrition programs
3. Personalized one-on-one coaching with weekly correspondence from me (most expensive option)

I think that covers all the basis... at least you get the picture here.

A few of my peers asked how I plan to differentiate myself from other coaches so I wanted to address that as well.  

I'm credible:

First, I am an ISSA certified personal trainer, I will soon have my B.S. in applied physiology and kinesiology (and may go back for my masers in exercise science) and am personally an NPC bikini competitor.  

 In addition to this, I use a flexible dieting approach rooted in scientific data; no fad diets, no BS cleanses, no boring meal-plans.  I intend to coach all my clients as safely as possible without pushing them to unhealthy extremes.  I believe in reaching your fitness goals in the most healthy and sustainable way possible, with the least negative repercussions at the metabolic and hormonal level.  

 

My goal is to inspire, motivate, and educate people to obtain their fitness goals in the healthiest and most sustainable way possible!