I feel like I've touched on this assignment's requirements in previous parts but I'll try to sum it all up here, again.
Who: As I identified earlier, not ALL people with fitness goals have a need for a fitness coach. People who specifically fall outside my boundaries include those whose fitness goals are not very specific/serious (ex. "get healthier this year"), those who are successful on their own, and those who can't afford coaching. Those who lie within my boundaries are those with very specific goals and the determination to determination to reach them.
What: The need for a fitness coach is not a general need. It isn't the same as needing a personal trainer twice a week, needing some advice on nutrition, or needing motivation to accomplish your goals. The need is differentiated by having a well defined, specific, timely goal, the ability to invest time and money into that goal, and the determination to reach that goal at all costs. Again, this is a specific need that will only apply to a small population.
Why: From speaking with people who should but don't fit within my boundary, I realized the factors that often separate them from those within, are not being able to financially invest in their goals, or simply the ability to achieve their goals on their own. So it's not the underlying cause, there's just a limiting factor.
Inside the boundary:
- Who: Those with specific a fitness goal, the ability to invest time and finances into it, and the determination to achieve it at all costs.
- What the need is: A need for the knowledge and guidance of a fitness coach.
- Why the need exists: People with very specific goals lack knowledge or the accountability to reach their goals on their own.
Outside the boundary:
- Who: People with broad fitness related goals, lacking the desire to fully invest and commit to those goals. People without the financial ability to hire a coach. People who are successful accomplishing their fitness goals on their own.
- What the need is not: A need for more motivation; a reason to pursue their goals.
- Alternative explanations: There are people who don't meet the requirements to even have this need. And then there's people who do meet the requirements to have this need, but have a limiting factor preventing them from having the need.
- The requirements = having a very specific fitness goal, the time and money to invest in that goal, and the determination to reach that goal at all costs.
It’s clear that you have a better idea of what service you want to give after testing this hypothesis for the second time. Essentially, from what I understand, you want to help people on their fitness journey after they have realized that they need you to get to their goal. I think using the idea that they cannot do it without you is a great way to market yourself. One thing to take into consideration is that many clients may feel uneasy or insecure at first because they clearly do not feel great about themselves and need you for help. So definitely be mindful of their emotional vulnerability.
ReplyDeleteI think your break down of who does and doesn't need a fitness coach worked really well. One of the biggest things I've noticed from my own experience is that some people may not need a fitness coach for their workouts, but do need them for their meal preps, or even just short term for a competition. Your opportunity seems like it will succeed do to the fact it can adapt to whatever need is thrown your way.
ReplyDeleteThis assignment seemed very beneficial for you, as you now seem to have a very good grasp as to who has a need for your service and who does not. I think a next step would be how to get to this audience, and differentiate yourself from others in the same market. You seem to have a lot of knowledge in this area so that is very helpful as well.
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