https://www.youtube.com/watch?v=3YOKH7jpQWI&feature=youtu.be
I didn't really receive feedback to change much. I received positive feedback, about speaking directly to "you" and making my message seem personal. Someone said I should dress more professional, but I politely disagree, no one wants to take fitness advice from someone in a suit and tie.
Finally, I chose a different area to record this time, with better lighting, and I prefer my relaxed body language in this one. Also, I was way less nervous to record this one after doing the previous one, but also because I did it the day before rather than a few hours before the due date (whoops).
Thursday, March 29, 2018
Monday, March 26, 2018
Your Venture’s Unfair Advantage
What I already have...
1. Credibility- degree/certifications (Human capital)
V- I think this is very valuable in my field
R- This isn't that rare, there are lots of people in the fitness industry with degrees and other certifications
I- This is imitable, but not easily imitable.. Anyone can get these credentials but they take time and money to obtain.
N- Knowledge through a degree and certifications can't really be substituted with anything else, either you get these credentials or you don't.
2. Experience- competing (Human Capital)
V- very valuable, some may argue even more valuable than credentials
R- experience competing is somewhat rare, not everyone can say they've competed before, but the sport is growing, and quite a few people have
I- Sure, this is imitable if one is willing to commit to a competition, but it's not easy... It takes a huge amount of time, financial resources, and dedication to compete in body building.
N- non substitutable, again, you either compete or you don't. I don't think there is a substitute for this one.
3. Passion (Human Capital)
V- valuable... but a lot of people are passionate about health and fitness so idk if this is enough to make me stand out
R- a lot of people have the same passion as me, so I guess it isn't very rare.
I- people can develop a passion for health/fitness so it's easily imitable.
N- non-substitutable... idk how to answer this one. Pretty sure you can't substitute anything for passion.
4. Social capital- ex. relationships with my coaches
V- Very valuable to know people higher up than myself in the industry
R- I'd say it's somewhat rare, at least for where I am now.
I- it is imitable, because people can build relationships
N- I don't think there is a substitute for having a good network of people you look up to.
5. Social capital- friends with common interests - a network/support system
V- The circle of friends I've built is valuable because we all have similar goals, and experiences and we teach and support and motivate each other.
R- Idk if this is rare... I feel like most people connect with similar minded people/ people who share your goals
I- imitable... I don't think you can imitate friendship/social network
N- non substitutable... I don't think you can substitute for this either. I think having a friend group like this offers an individual different opinions, and experiences, and can be substituted by anything else.
Things I'm working on developing...
6. Financial resources (LOL)
V- financial resources are extremely valuable, regardless of the product/service/business offered. Money helps make things happen!
R- I don't think money is rare, everyone has it.
I- Imitable... Idk everyone has money?
N- Nope, there's no substitute for money.
7. Mentor (social capital)
V- Having a mentor teach and guide you in the area of your interest is extremely valuable and could provide you with lots of other resources
R- I think mentors are somewhat rare, not that many people build a relationship with someone more successful than them.
I- I don't think this one is imitable.
N- Nor do I believe this is substitutable
8. technological skills
V- It's very valuable and important to have some advanced technological skills as an entrepreneur in the fitness industry. You must be able to take and post photos to social media, design and possibly build your own website (or hire someone to), as well as edit/upload videos to youtube etc.
R- This isn't super rare because pretty much all successful people on social media know how to do these things, or hire people to do it for them, however it is crucial to building your own brand
I- this skill is imitable because it can be learned. It isn't easy to learn all these different technological skills and may be time consuming (or expensive to hire someone instead), but it can be done.
N- This is substitutable if you hire someone to do these things for you, but then you have to have the financial resources available to afford these services.
9. credible physique
V- Having a credible physique is super valuable in the fitness industry, no one wants to be trained by someone who doesn't look the part.
R- I don't think this is rare because most trainers understand this and practice what they preach
I- This is imitable because you can change your physique if it's not what you want.
N- There isn't a substitute for looking good...
10. Social media competency
V- In my industry it's very valuable (and pretty much crucial) to be competent with social media and use it for marketing and branding yoruself
R- Rare... This unfortunately isn't rare at all, which is why it's crucial in my opinion, everyone in this industry uses social media as a marketing tool.
I- This is imitable in the sense that other people can build their own brands on social media... Instagram is a huge platform used by lots of business now.
N- I guess there are sort of substitutes here... like sending out a newsletter via email, using a blog or personal website, but I think these things should be used in addition to social media. Because social media keeps you relevant.
My top resource is probably my experience. Like I mentioned, a lot of people would say that experience surpasses credentials. Not all good coaches have degrees and certifications because its not regulated or required... However, having experience is a substitute for having these credentials, and can prove your credibility. I think experience is the one thing that will set me apart from other coaches.
1. Credibility- degree/certifications (Human capital)
V- I think this is very valuable in my field
R- This isn't that rare, there are lots of people in the fitness industry with degrees and other certifications
I- This is imitable, but not easily imitable.. Anyone can get these credentials but they take time and money to obtain.
N- Knowledge through a degree and certifications can't really be substituted with anything else, either you get these credentials or you don't.
2. Experience- competing (Human Capital)
V- very valuable, some may argue even more valuable than credentials
R- experience competing is somewhat rare, not everyone can say they've competed before, but the sport is growing, and quite a few people have
I- Sure, this is imitable if one is willing to commit to a competition, but it's not easy... It takes a huge amount of time, financial resources, and dedication to compete in body building.
N- non substitutable, again, you either compete or you don't. I don't think there is a substitute for this one.
3. Passion (Human Capital)
V- valuable... but a lot of people are passionate about health and fitness so idk if this is enough to make me stand out
R- a lot of people have the same passion as me, so I guess it isn't very rare.
I- people can develop a passion for health/fitness so it's easily imitable.
N- non-substitutable... idk how to answer this one. Pretty sure you can't substitute anything for passion.
4. Social capital- ex. relationships with my coaches
V- Very valuable to know people higher up than myself in the industry
R- I'd say it's somewhat rare, at least for where I am now.
I- it is imitable, because people can build relationships
N- I don't think there is a substitute for having a good network of people you look up to.
5. Social capital- friends with common interests - a network/support system
V- The circle of friends I've built is valuable because we all have similar goals, and experiences and we teach and support and motivate each other.
R- Idk if this is rare... I feel like most people connect with similar minded people/ people who share your goals
I- imitable... I don't think you can imitate friendship/social network
N- non substitutable... I don't think you can substitute for this either. I think having a friend group like this offers an individual different opinions, and experiences, and can be substituted by anything else.
Things I'm working on developing...
6. Financial resources (LOL)
V- financial resources are extremely valuable, regardless of the product/service/business offered. Money helps make things happen!
R- I don't think money is rare, everyone has it.
I- Imitable... Idk everyone has money?
N- Nope, there's no substitute for money.
7. Mentor (social capital)
V- Having a mentor teach and guide you in the area of your interest is extremely valuable and could provide you with lots of other resources
R- I think mentors are somewhat rare, not that many people build a relationship with someone more successful than them.
I- I don't think this one is imitable.
N- Nor do I believe this is substitutable
8. technological skills
V- It's very valuable and important to have some advanced technological skills as an entrepreneur in the fitness industry. You must be able to take and post photos to social media, design and possibly build your own website (or hire someone to), as well as edit/upload videos to youtube etc.
R- This isn't super rare because pretty much all successful people on social media know how to do these things, or hire people to do it for them, however it is crucial to building your own brand
I- this skill is imitable because it can be learned. It isn't easy to learn all these different technological skills and may be time consuming (or expensive to hire someone instead), but it can be done.
N- This is substitutable if you hire someone to do these things for you, but then you have to have the financial resources available to afford these services.
9. credible physique
V- Having a credible physique is super valuable in the fitness industry, no one wants to be trained by someone who doesn't look the part.
R- I don't think this is rare because most trainers understand this and practice what they preach
I- This is imitable because you can change your physique if it's not what you want.
N- There isn't a substitute for looking good...
10. Social media competency
V- In my industry it's very valuable (and pretty much crucial) to be competent with social media and use it for marketing and branding yoruself
R- Rare... This unfortunately isn't rare at all, which is why it's crucial in my opinion, everyone in this industry uses social media as a marketing tool.
I- This is imitable in the sense that other people can build their own brands on social media... Instagram is a huge platform used by lots of business now.
N- I guess there are sort of substitutes here... like sending out a newsletter via email, using a blog or personal website, but I think these things should be used in addition to social media. Because social media keeps you relevant.
My top resource is probably my experience. Like I mentioned, a lot of people would say that experience surpasses credentials. Not all good coaches have degrees and certifications because its not regulated or required... However, having experience is a substitute for having these credentials, and can prove your credibility. I think experience is the one thing that will set me apart from other coaches.
Wednesday, March 21, 2018
Reading Reflection number 2
How to Fail at Almost Everything and Still Win Big, Scott Adams
1) What was the general theme or argument of the book?
Systems > Goals
For the most part, each chapter of this book had a different theme, however I think one main theme throughout was that it's better to have systems than goals. What Adams means by this, is that instead of focusing our mind/energy on goals or the end-result, we should be focusing on the systems we need to implement daily, to get us there. By focusing on the systems/processes of our daily lives, we can celebrate small wins, and have feelings of success/accomplishment now, rather than waiting on this "goal" that seems so far in the distance. Adams says that this leads to a happier life, and I believe it. Focusing on daily wins, daily systems, daily excellence, will create a life of excellence.
1) What was the general theme or argument of the book?
Systems > Goals
For the most part, each chapter of this book had a different theme, however I think one main theme throughout was that it's better to have systems than goals. What Adams means by this, is that instead of focusing our mind/energy on goals or the end-result, we should be focusing on the systems we need to implement daily, to get us there. By focusing on the systems/processes of our daily lives, we can celebrate small wins, and have feelings of success/accomplishment now, rather than waiting on this "goal" that seems so far in the distance. Adams says that this leads to a happier life, and I believe it. Focusing on daily wins, daily systems, daily excellence, will create a life of excellence.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
This book talks about the mindset required to be a happy, successful, and fulfilled entrepreneur. In my opinion we learn more of the "business" side of things in ENT 3003, the practical, logical things that go into developing a business model, and those are important. But, this book talks about the mindset and habits, and more "emotional" side of being an entrepreneur. I really enjoyed with this book, I love self development books/podcasts and I feel like this kind of fits that mold. Even if you aren't an entrepreneur or in this class, you could benefit from reading this book.
This book talks about the mindset required to be a happy, successful, and fulfilled entrepreneur. In my opinion we learn more of the "business" side of things in ENT 3003, the practical, logical things that go into developing a business model, and those are important. But, this book talks about the mindset and habits, and more "emotional" side of being an entrepreneur. I really enjoyed with this book, I love self development books/podcasts and I feel like this kind of fits that mold. Even if you aren't an entrepreneur or in this class, you could benefit from reading this book.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
This probably sounds really cheesy but I would ask students to write about a failure they've experienced in their lives, and what they learned from it, and how it turned out to be a good thing in the end.
I personally would talk about how I "failed" at my engineering career here at UF, but then I changed my major to APK and am now doing what I'm passionate about everyday and building a life for myself where I'll be much happier than if I became an engineer.
This moment of "everything is falling apart" turned into "everything is falling into place" and I think a lot of entrepreneurs have had experiences like this, where failure at something, meant success at something else.
This probably sounds really cheesy but I would ask students to write about a failure they've experienced in their lives, and what they learned from it, and how it turned out to be a good thing in the end.
I personally would talk about how I "failed" at my engineering career here at UF, but then I changed my major to APK and am now doing what I'm passionate about everyday and building a life for myself where I'll be much happier than if I became an engineer.
This moment of "everything is falling apart" turned into "everything is falling into place" and I think a lot of entrepreneurs have had experiences like this, where failure at something, meant success at something else.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
I was surprised when Adams talked about how deciding is more important than wishing... That statement didn't surprise me, but earlier in this class when asked what advice I would give to other students taking this class in the future, I said "decide what grade you want to get in this class, do the work to get it, that's it." Adams said in this book "1. Decide what you want. 2. Figure out what price you're going to need to pay to get it. 3. Pay it"... I feel like that's already been my mindset in life, and I feel like that's one of those "mich-drop" moments...
I was surprised when Adams talked about how deciding is more important than wishing... That statement didn't surprise me, but earlier in this class when asked what advice I would give to other students taking this class in the future, I said "decide what grade you want to get in this class, do the work to get it, that's it." Adams said in this book "1. Decide what you want. 2. Figure out what price you're going to need to pay to get it. 3. Pay it"... I feel like that's already been my mindset in life, and I feel like that's one of those "mich-drop" moments...
Growing Your Social Capital
1) Lauren Dannenmiller- Lauren is a former NPC bikini competitor, who won at the national level and turned pro in 2017. Now an IFBB Bikini Pro, Lauren is also a fitness coach. (My coach)
2) market expert- Lauren markets to the same audience I plan to market. She works to grow her social media through Instagram and Youtube, and grow her influence on females in the fitness industry. Lauren is also an online coach, marketing this population to grow her clientele.
3) I found Lauren via Instagram a while back, and have followed her journey to turning pro. A few months ago Lauren posted about opportunities for bikini coaching, and I decided to hire her as my coach for my upcoming bikini competition. So I speak to her regularly via email and Instagram.
3) I found Lauren via Instagram a while back, and have followed her journey to turning pro. A few months ago Lauren posted about opportunities for bikini coaching, and I decided to hire her as my coach for my upcoming bikini competition. So I speak to her regularly via email and Instagram.
4) So because I am already extremely knowledgeable about competing, nutrition and training, and I put myself in a really great place to start a competition prep, Lauren agreed to coach me. This is a win-win for us both because I got a coach, who can help me get stage ready, and she (being a newer coach in the industry) gets an ideal client who is going to perform well in the sport. So Lauren agreed to coach me for a lower price because I'm a college student, and don't need as much tending too as a beginner client (I win), and I agreed to write a testimonial when all is said and done about her coaching with my before and after photos (she wins).
5) Not only is Lauren's coaching advice going to relieve stress on me during my prep, and help me look my best, but she has prior experience so she can help me in the areas that I've yet to experience. Further, Lauren is very well known in the industry as she won the overall at the national level last year, therefore judges know her well, and word of mouth is very important in this sport... if ya know what I'm saying. And finally, building a relationship and even a friendship with Lauren is beneficial to me because I want to get into this market and industry and she has a larger following than me, as well as she knows some people who I look up to and admire in the fitness industry. If I get to meet these people and build relationships with them, I can potentially end up in Lauren's shoes in the future.
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1) Kyle Burns- Kyle is a natural bodybuilder, has a degree in exercise science, and is an online fitness coach. (Also my coach)
2) domain expert- Kyle is Lauren's boyfriend and together they have an online coaching business.
3) See above
4) See above
5) See above
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1) Paul Revelia- Paul is also a natural bodybuilder, a social media influencer, and a fitness coach.
2) Supplier- Paul is considered a supplier in my opinion, because he is a more established and experienced coach. Paul is such a great coach that he coaches several professional athletes (including Lauren Dannenmiller). In addition, Paul is a supplier of fitness information to lots of people in the fitness industry via his youtube channel where he provides tons of educational, free content that other coaches/people reference.
3) I originally found Paul on Instagram because a professional bikini athlete I love (Emily Hayden) is coached by Paul.
4) So I actually met Paul in Miami at a bodybuilding competition. I approached him to say "hi" and basically tell him how wonderful I think he is. I went on to tell him some of the things I've learned from his content and that I aspire to have the same job as him one day. He told me that a lot of people say that, and with the growth of online coaching it's becoming more important to have the education. I told him about my current degree program and that I'm considering grad school at USF (where he went). He followed me back on Instagram and he's polite enough to answer my questions whenever I have them!
5) So while I don't consider having a relationship with Paul yet, or consider him being in my network yet, I plan to get there with him. If I do go to grad school in Tampa, I would ask Paul to be a mentor to me, and possibly put me on, working under him. This would be an incredible experience for me to learn about coaching, it would help me further grow my social media, and Paul too, knows lots of very intelligent, influential people in the fitness industry which would open more doors and provide more networking opportunities for me.
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Reflect.
When I first contacted all of these people I was super nervous because to me they're almost "famous." But what I've learned is that they're just regular humans like me :) and that it's not that hard to talk to them! They're all real, and polite, and want to help people who seek information! I've learned that networking and speaking to people is super important for business growth, and that even if it's scary the more practice you have the better you become at it. My strategy is to kinda not think and just do it.
When I first contacted all of these people I was super nervous because to me they're almost "famous." But what I've learned is that they're just regular humans like me :) and that it's not that hard to talk to them! They're all real, and polite, and want to help people who seek information! I've learned that networking and speaking to people is super important for business growth, and that even if it's scary the more practice you have the better you become at it. My strategy is to kinda not think and just do it.
Idea Napkin Number 2
1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
I am a "fit-repreneur"... In other words, fitness is my life, and I plan to make it my career. I am about to graduate with a B.S. in applied physiology and kinesiology with a specialization in health and wellness. I am an ISSA certified personal trainer. I am an NPC bikini bodybuilder, flexible dieter, and invest pretty much all of my free time into educating myself more about fitness.
Fitness has been my life since I was 16, and now I plan to make it profitable. This business idea will allow me to do what I love everyday and educate people about what I am passionate about, and make a living.2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I'm offering a service of fitness-coaching to clients. This service is to solve their problem of not being successful in accomplishing their fitness goals on their own. Whether that be because they don't know what to make of all the contradictory information available about health/fitness, or they lack accountability etc. They will receive nutrition and training plans, motivation and guidance from me, and become educated about these things along the way.
In addition to the service of coaching I will also offer non-customized training/nutrition programs to target people with different financial resources, or different goals.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
All of my customers are passionate about their own health/fitness, and are seeking to improve their physique. I anticipate most of my customers will be female.
I'm offering the most expensive option (personalized training & nutrition with check-ins) to only those who are really serious about their fitness goals. This will likely be females looking to compete, or looking to improve their physique for a special event.
In addition, I will offer different degrees of customization to meet the different needs of potential customers people. So people who have less specific fitness goals, fitness beginners, or those who want guidance but not a coach can buy plans through a website as well.
All of my customers are passionate about their own health/fitness, and are seeking to improve their physique. I anticipate most of my customers will be female.
I'm offering the most expensive option (personalized training & nutrition with check-ins) to only those who are really serious about their fitness goals. This will likely be females looking to compete, or looking to improve their physique for a special event.
In addition, I will offer different degrees of customization to meet the different needs of potential customers people. So people who have less specific fitness goals, fitness beginners, or those who want guidance but not a coach can buy plans through a website as well.
4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
I plan to grow my social media platforms (Instagram and YouTube) where my audience will be able to see that I am knowledgeable about health and fitness and not just some Instagram model selling a workout plan she didn't even write. In addition, my audience will be able to see my credibility through my personal physique and experience competing, and I will have a section of my website dedicated to client testimonials/transformations where potential clients can see the success others have achieved while working with me.
*Basically think of your favorite IG model/fitspiration/YouTuber and how they grow a large social media following, and then direct their audience to their website to purchase X.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
Overall, I have the knowledge/credibility from my degree and PT certification. As well as my own experience and physique as a testament to my credibility.
I'm going to separate myself from other fitness coaches by expressing my concern for my clients well being, building relationships with them, and approaching their fitness goals in a way that works for THEM. I don't send the same plan to everyone and expect them to see results, I don't push unhealthy restrictive eating habits, or excessive cardio on my clients. I help them to achieve their goals in a healthy way and build a foundation of trust with them, and provide them motivation and support along the way. I believe my values and practices will separate my from others, and the success I help others achieve will be a further testament to my work.
Overall, I have the knowledge/credibility from my degree and PT certification. As well as my own experience and physique as a testament to my credibility.
I'm going to separate myself from other fitness coaches by expressing my concern for my clients well being, building relationships with them, and approaching their fitness goals in a way that works for THEM. I don't send the same plan to everyone and expect them to see results, I don't push unhealthy restrictive eating habits, or excessive cardio on my clients. I help them to achieve their goals in a healthy way and build a foundation of trust with them, and provide them motivation and support along the way. I believe my values and practices will separate my from others, and the success I help others achieve will be a further testament to my work.
Evaluation:
I believe these elements fit together... I personally don't see any holes in this business plan. I know this works because I'm not the first person to build this kind of business. I've personally worked with coaches and purchased plans, so I know that this actually works.
I believe these elements fit together... I personally don't see any holes in this business plan. I know this works because I'm not the first person to build this kind of business. I've personally worked with coaches and purchased plans, so I know that this actually works.
Feedback memo:
The feedback I received was that if I want to be successful I have to truly differentiate myself from others in the fitness industry and I think that's a great point. There's a lot of other fitness coaches out there so why would someone choose me as their coach? I don't have the best answer to this yet other than my raw passion will be displayed through my work, and I believe once I help others to be successful and they provide testimonies, it will prove my credibility and make others want to work with me.
The feedback I received was that if I want to be successful I have to truly differentiate myself from others in the fitness industry and I think that's a great point. There's a lot of other fitness coaches out there so why would someone choose me as their coach? I don't have the best answer to this yet other than my raw passion will be displayed through my work, and I believe once I help others to be successful and they provide testimonies, it will prove my credibility and make others want to work with me.
Friday, March 16, 2018
Secret Sauce
1) Describe five ways in which you think you have human capital that is truly unique.
1. Passion- I'm an extremely passionate person. When I care about something, I become fully invested in it. My passion for health and fitness started when I was around 16, and has only grown since. Not only am I pursuing a degree in APK, but in my spare time I'm watching videos, doing my own research, and reading up on training/nutrition/etc. because I love it so much.
2. Dedication- When I want something, I dedicate myself to it 150% until it's accomplished. I think I started to realize this when I played sports as a kid, from cross-country and track, to softball, to tumbling and cheering, and now fitness/ business, when I decide I want something, I don't stop until I get it.
3. Knowledge/ Credentials- BS in applied physiology and kinesiology, ISSA certified personal trainer, NPC bikini competitor
4. Always learning- I love to learn new things. I never feel like "I know it all" or ever will... I'm constantly trying to learn more about my field, and expand my knowledge.
5. I relate to others- I enjoy connecting with others, and feel like I'm easy to talk to/get along with, and I often feel like I can relate to others. This will help me to build relationships with clients in the future.
2) Interview the five people who know you the best.
1. Mom- My mom said I found what I love and I'm doing what makes me happy. Also that I'm "totally motivated."
2. Uncle- My uncle also mentioned that I found what I'm passionate about, and that doing what I love is going to be rewarding in the future. And that I'm smart enough to develop whatever skills I may need down the road.
Mom and uncle in this video below:
https://youtu.be/ntWafUZN_Gw
3. Boyfriend- My boyfriend said that I'm driven and have the persistence to accomplish my goals. And that I'm knowledgable about this stuff.
Mom and uncle in this video below:
https://youtu.be/ntWafUZN_Gw
3. Boyfriend- My boyfriend said that I'm driven and have the persistence to accomplish my goals. And that I'm knowledgable about this stuff.
https://youtu.be/OpfYECxmydo
4. Dad- My dad doesn't have facetime but I'll insert a photo of a text message he sent me below. He said "i'm glad you found something you love enough to work hard at and make sacrifices to get what you want out of it." This represents my passion for what I do, and my dedication to my goals - by being willing to make short term sacrifices for long term reward.
3) Reflect on the differences.
I feel like my opinion of myself doesn't differ much from the opinions of others. I know what my work ethic is like, and that I have the intrinsic motivation and drive to accomplish what I set my mind to. I feel like my Dad plays a role in that with the values he taught me growing up... So I'm not really surprised by any of their answers.
I wouldn't revise my list. I think it represented what others had to say about me.
I feel like my opinion of myself doesn't differ much from the opinions of others. I know what my work ethic is like, and that I have the intrinsic motivation and drive to accomplish what I set my mind to. I feel like my Dad plays a role in that with the values he taught me growing up... So I'm not really surprised by any of their answers.
I wouldn't revise my list. I think it represented what others had to say about me.
Elevator Pitch 2
1) The pitch.
https://www.youtube.com/watch?v=Tr7ZefZBSKQ&index=1&list=PLA5gYgeRuaDjMUvDf2U174JKlgNsF6vNo&t=0s
https://www.youtube.com/watch?v=Tr7ZefZBSKQ&index=1&list=PLA5gYgeRuaDjMUvDf2U174JKlgNsF6vNo&t=0s
2) A reflection on the feedback you received from your last pitch.
I didn't receive feedback, as I did not complete elevator pitch 1.
3) What did you change, based on the feedback?
I didn't make changes, since I didn't do the previous elevator pitch.
Since this is my first go... I know it sucks... lol
I'll work on it
Since this is my first go... I know it sucks... lol
I'll work on it
Customer Avatar
Avatar 1: NPC Bikini competitor- female looking to take their physique to the next level and compete
Avatar 2: Lifestyle Client- female looking to improve overall health/physique for general health purposes
What do you have in common with the customer avatar?
This avatar has described myself at different points in time. I previously made a change to improve my fitness/physique for general purposes. Now, I am currently training for a specific goal- to compete in an NPC bikini competition, and take my physique beyond that of a lifestyle client.
If you have anything in common with the avatar, do you think that is a coincidence? Why?
This isn't a coincidence. My fitness journey is representative of my passion for health/fitness. During my journey I have realized my passion for sharing my experiences and helping others reach their fitness goals. I'm seeking to coach mostly female clients, who want to reach their goals in the healthiest way possible, while utilizing flexible dieting, and resistance training. I want to provide education and guidance to women who are experiencing things I have already experienced and am passionate about.
Friday, March 2, 2018
Figuring Out Buyer Behavior No. 2
Begin with alternative evaluation.
When people choose a fitness coach there are a variety of factors that play a role in who they choose. For example, coaching style- do they customize macros and training and check in with you, or do they send you a cookie-cutter meal plan and send you on your way. Credibility, is this coach credible with certifications and or a degree or experience. Price, lots of coaches are extremely expensive, so that's probably the largest limiting factor when it comes to hiring a coach.
When people choose a fitness coach there are a variety of factors that play a role in who they choose. For example, coaching style- do they customize macros and training and check in with you, or do they send you a cookie-cutter meal plan and send you on your way. Credibility, is this coach credible with certifications and or a degree or experience. Price, lots of coaches are extremely expensive, so that's probably the largest limiting factor when it comes to hiring a coach.
How/where do they buy?
In today's day and age most fitness coaching is done remotely so people purchase and communicate with their coaches online. When paying, coaches typically charge the full price up front which could be a limiting factor for some, so some coaches also allow for monthly payments. But most payments are made with a credit card via the internet, whether that's venmo, paypal, etc.
In today's day and age most fitness coaching is done remotely so people purchase and communicate with their coaches online. When paying, coaches typically charge the full price up front which could be a limiting factor for some, so some coaches also allow for monthly payments. But most payments are made with a credit card via the internet, whether that's venmo, paypal, etc.
Post-purchase evaluation.
Primarily the results the client does or does not achieve will determine their satisfaction with purchasing coaching. In addition, the personal relationship developed between coach and client can make or break the client's happiness. Things that would make the purchase seem like a bad idea are if the coach doesn't act professional, respond in a timely manner, or show genuine concern for the client. Also, if they provide the client with a cookie-cutter plan that is not customized to the clients needs, or if they don't take the client's preferences into concern when designing their program. It's all about the relationship, the service, and the results.
Primarily the results the client does or does not achieve will determine their satisfaction with purchasing coaching. In addition, the personal relationship developed between coach and client can make or break the client's happiness. Things that would make the purchase seem like a bad idea are if the coach doesn't act professional, respond in a timely manner, or show genuine concern for the client. Also, if they provide the client with a cookie-cutter plan that is not customized to the clients needs, or if they don't take the client's preferences into concern when designing their program. It's all about the relationship, the service, and the results.
Draw conclusions.
The prospective fitness coaching clients likely do lots of research into the people they consider hiring. They get familiar with their training and nutrition approaches, look for previous client testimonials, determine the coaches credibility and then compare pricing and weigh out the pros/cons of each possible coach. They also consider with pricing whether they want to purchase a customized plan or a simple workout/nutrition guide that are not customized and less expensive as I mentioned in previous posts.
After all that is taken into consideration and the client chooses a coach, the post-purchase evaluation is determined by the quality of coaching they received, the relationship built, and the results and overall experience of working with the coach.
The prospective fitness coaching clients likely do lots of research into the people they consider hiring. They get familiar with their training and nutrition approaches, look for previous client testimonials, determine the coaches credibility and then compare pricing and weigh out the pros/cons of each possible coach. They also consider with pricing whether they want to purchase a customized plan or a simple workout/nutrition guide that are not customized and less expensive as I mentioned in previous posts.
After all that is taken into consideration and the client chooses a coach, the post-purchase evaluation is determined by the quality of coaching they received, the relationship built, and the results and overall experience of working with the coach.
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